Back in "the day" you couldn't upload pics to eBay, you had to link to your own hosted image. This was long before free image hosting sites existed so you had to have your own web host really which was kind of rare.
I had a shell account so I had a 10mb space so I had pics. People liked to 'steal' them by hot linking my ebay pics into their ebay ads which were obviously for the same item at sale at the same time (ie in direct competition).. so you can see how much of a dick move this was.
Once my item ended I'd simply replace the image causing their ad to change as well. Back then you couldn't revise your item so hilarity ensued.
This is one of them.. I think i had a few Hitler Youth variants as well.