It's got a chance. It's burgers, which everyone already knows, plus a small twist.
If they're opening up 1 in Orlando and 1 in Tampa, that's the smart way to go. Not 50 at once in the same city.
On the other hand, Whataburger only opened a few, had a good reputation coming in, and closed fairly quickly in Tampa.
I don't mind that one closing though, didn't seem to have anything new or different at all.
I've got to wonder if the quality of the Whatburgers in Texas is better than the ones they opened here.
Their big selling point seemed be "our burger is 1/4 lb.!" - and it's like... yeah, so what's special about that?
When I got one it tasted like mustard and onions and nothing else.