They set a limit of 888 on Evil Dead and it took about 4 months to sell out. Their previous games had limits of 800 each and didn't sell out. Scooby was over 1600 units and didn't sell out.
The problem with BJ release was that they allowed distros to take orders for it almost a month in advance before it was even revealed, so on launch day they had only 80 machines to sell left over. Spooky said they will not let this happen next time, they never had distros take orders for their games before the reveal date and didn't mandate that no preorders were allowed. Pinballstars began selling the game and other distros all started to do the same after them.
FOMO crowd will always ruin things sadly, folks buying games just to flip em ruins the fun for those just wanting to enjoy pinball.
Hell, there was already a list at FPF for the next spooky. Goonies will be a repeat.