It does seem like a perfect match, Apple is known for their overpriced hardware, and one common complaint about the iPod is the crappy low-quality earbuds that come with them (which many people still use for reasons of "style" - because the white cords scream "Mug me! I have an overpriced i-device and I'm also obvious to the outside world right now!").
So now they can offer an upgrade, for only a large additional fee you can get some better-sounding overpriced headphones along with your overpriced iPod. Match made in heaven.
Apple really doesn't seem to know WTF to do since Jobs died. They've already stuck a high-res screen on most of their existing products and seem completely at a loss as to what to do next. What made them successful again was radical changes.
Gaudy, brightly colored iMacs - they looked different and sold well. Then a few years later Apple told their customers "No, those are stupid and you were stupid for buying them! Everything electronic should be plain white! Buy these instead and throw away the old ones!". Then black, then a bit of silver/chrome. Now... nothing. They seem to be completely out of ideas, bad or otherwise.
